Campaign management
Keep targeting, budgets and optimization aligned with business priorities.
Google Ads strategy, audits & management
Turn Google searches into qualified enquiries.
Diana Pronina helps service businesses build and improve Google Ads campaigns that attract high-intent customers, reduce wasted spend and make performance easier to understand.
Book a Google Ads audit
Bring your campaign questions. Leave with clear priorities.
Specialism
Google Ads strategy & management
Credential
Google Ads Search certified
Working model
Direct specialist support
What I can help with
Focused Google Ads support for every stage of your account.
Start with an audit, solve a specific problem or get ongoing campaign management. The scope follows your goals and the state of your account.
Account audits & optimization
Find wasted spend, structural gaps and practical opportunities.
Google Ads strategy
Set priorities and connect paid search to your wider marketing plan.
Ad copy & creative testing
Write clearer ads and improve messaging through structured tests.
Analytics & conversion tracking
Strengthen measurement so campaign decisions use reliable signals.
Not sure what needs fixing first?
Book a Google Ads auditHow progress is measured
Decisions backed by context, not vanity metrics.
Every engagement starts with the business goal, documents the work completed and measures outcomes against agreed signals.
Business context
Offer, audience and commercial goal
Measurement
Conversions, cost and lead quality
01
Starting point
Where performance, structure or tracking is holding growth back.
02
Actions taken
What changed across campaigns, creative and measurement.
03
Outcome
What improved, over what period and with what business context.
How we work
From account review to a clear improvement plan.
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01 — Understand
Business goals & account context
Clarify the offer, audience, priorities and current setup.
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02 — Diagnose
Account & tracking review
Review performance, structure, targeting and measurement quality.
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03 — Prioritize
Prioritized action plan
Turn findings into a practical sequence of improvements.
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04 — Improve
Testing & optimization
Keep learning from campaign data and explain what changes and why.
Get a clear next step
Find the next best move for your Google Ads account.
Tell Diana what you sell, where campaigns feel stuck and what a better result would look like. She will review the context and suggest practical next steps.